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ARK Challenge Alum Pivots, Poised for Growth

Wyzerr, the result of a pivot by former IA client and ARK Challenge startup Sooligan, pitched this week at 1 Million Cups from the Venture Center in Little Rock, and its founders believe it has both the timing and the solution to make it big.

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Former IA Client, ARK Alum Set for 1 Million Cups in LR

Natasia Malaihollo, who led Sooligan through the first run of the ARK Challenge in Fayetteville with co-founder Nikka Umil back in 2012, will pitch Wyzerr at 1 Million Cups from the Venture Center in Little Rock on Wednesday.

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Former IA Client Sooligan a Little Older, A Lot 'Wyzerr'

Former Innovate Arkansas client firm and ARK Challenge alum Sooligan is now Wizerr, a communication platform for businesses and customers at point-of-sale. Within hours of the pivot, Wizerr had landed its first national client.