Denver Post: A Story of Rising Female Founders

June 11, 2014

From the Denver Post via Lipper Current comes this story of rising female founders

A sample:

It is no secret that the tech industry is predominantly male. According to the 2012 U.S. Census, 26 percent of the computer industry is made up of women. In Colorado, it is 23 percent. Even more staggering, a 2009 Kauffman Foundation study found that just 3 percent of tech companies were women-led.

However, thanks to an influx of female-focused technology initiatives, the tide is shifting across the country and in Colorado.

"If you were to have asked me six months ago, I would never have thought I would be a tech entrepreneur," Mayer said.

Mayer, a Harvard University MBA, left her "well-paying" finance job and launched Havenly with her sister in November.

Havenly uses algorithms, built by Mayer, to create custom, professionally decorated spaces in individual's homes for a $185 flat rate. The Pinterest-like interface, which bases its recommendations on a user's likes and dislikes, took roughly six months to build.

"I wasn't going to pay someone to code this," Mayer said. "I knew I could figure it out."

Here's the full thing.

Recruiting tech-based female founders to the Arkansas startup ecosystem is a growing priority. The Arkansas Venture Center hosts women founders meetups as part of its program offerings in Little Rock.

Plus, the state already boasts some impressive women founders like April Seggrebruch of Movista, Ellen Brune of Boston Mountain Biotech, INOV8 contributor and serial entrepreneur Emily Reeves, and of course, the 4 Tops of Fayetteville's HIPAA Risk Management. To name just a few.

(Movista, BMB and HRM are all IA clients. Just sayin'.) 

Opportunities for female founders here are growing. Stay tuned...

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